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| Frankfurt, 6 February 2018
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Dear Sir or Madam,
on Friday, 16 February 2018, Holger Volland, Founder of THE ARTS+, invites five experts to talk about artificial intelligence (AI) and its opportunities for the film industry at the Berlin International Film Festival. At the event “AI: From screen to creation – a + for the Film Industry”, Nadira Azermai (Scriptbook), Dr Matthias Röder (Herbert von Karajan Institute), Dr Marion Jenke (UFA GmbH), Robert Richter (Google EMEA Partnerships Solution) and Harald Neidhardt (futur/io) will offer insight into the latest developments and the potential of AI for the film industry. Find more information in our press release below.
Kind regards,
Jördis Hille
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| Launch of THE ARTS+ events series at the Berlinale: “Artificial Intelligence: a + for the Film Industry”
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| Continuing dialogue with digital pioneers from the creative sector
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From “Metropolis” (1927) to “Blade Runner 2049” (2017) – the subject of artificial intelligence (AI) has inspired the visionary masterpieces of generations of directors. But what is the current state of technology for integrating AI into the production and distribution channels of the film industry? And how can the sector exploit the potential of AI?
On Friday, 16 February 2018, Holger Volland, Founder of THE ARTS+, invites five experts to discuss this and other questions at the Berlinale – Berlin International Film Festival. Under the heading “AI: From screen to creation – a + for the Film Industry”, Nadira Azermai (Scriptbook), Dr Matthias Röder (Herbert von Karajan Institute), Dr Marion Jenke (UFA GmbH), Robert Richter (Google EMEA Partnerships Solution) and Harald Neidhardt (futur/io) will offer insight into the latest developments in the field of artificial intelligence and its potential for the film industry. Following the presentations there will be small roundtable discussions. The detailed programme is available here. The events will take place as part of EFM Horizon, the European Film Market’s platform for innovation.
THE ARTS+: year round and sector specific
“Ongoing dialogue with digital pioneers from the cultural industries, economics and politics is very important to us – it’s the only way for us to gain insight into the demands of the respective markets and to discover new possibilities. I’m already looking forward to the coming months and to lively exchanges about the future of the creative and cultural industries”, says Holger Volland.
Other satellite events in the months leading up to THE ARTS+, the business festival of the Frankfurter Buchmesse (10-14 October 2018) for the future of the cultural and creative industries, are also being planned. The series’ discussions, talks and workshops will be held in various locations and in cooperation with various partners. The next stop is “THE ARTS+ @Tempo di Libri” in Milan on 12 March 2018, which will focus on digital storytelling – with, amongst others, speakers from the Fondazione Prada and Innovation Network for Cultural Innovation. Finally, the concept for the October programme features different daily themes with related interactive formats.
“AI: From screen to creation – a + for the Film Industry”
Friday, 16 February 2018, 11.30 am to 1.00 pm, Berliner Freiheit (right near the Marriott Hotel on Potsdamer Platz)
Register here to participate: https://en.xing-events.com/VUXIIFW.html?page=1537497
Journalists can apply for accreditation here: https://www.efm-berlinale.de/en/global/press/press-contact.html
For more information:
www.theartsplus.com
www.efm-berlinale.de
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| THE ARTS+ is a fair, business festival and international meeting place for the culture and creative industries, launched in October 2016 during the Frankfurter Buchmesse. The goal of the new format is to exploit the potential of digitalisation for creative content and to develop new business areas. International artists, opinion leaders and experts as well as an impressive range of exhibitors present innovative approaches from the fields of publishing, museums, architecture and design, brands and agencies. https://theartsplus.com/
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| About the Frankfurter Buchmesse
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| The Frankfurter Buchmesse is the international publishing industry’s biggest trade fair – with over 7,300 exhibitors from 102 countries, around 286,000 visitors, over 4,000 events and approximately 10,000 accredited journalists and bloggers in attendance. It also gathers key players from other media, including the film and games industries. Since 1976, the Book Fair has featured an annual Guest of Honour country, which showcases its book market, literature and culture to attendees in a variety of ways. The Frankfurt Book Fair organises the participation of German publishers at around 20 international book fairs and hosts trade events throughout the year in major international markets. With its Business Club, the Frankfurter Buchmesse offers essential services and an ideal setting for the activities of publishers, entrepreneurs, pioneers, experts and visionaries. The Frankfurter Buchmesse is a subsidiary of the German Publishers & Booksellers Association. www.book-fair.com
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Press & Corporate Communications, Frankfurter Buchmesse
Katja Böhne, Vice President Marketing & Communications: +49 (0) 69 2102-138, press@book-fair.com
Kathrin Grün, Director Communications, +49 (0) 69 2102-170, gruen@book-fair.com
Jördis Hille, PR Manager, +49 (0) 69 2102-271, hille@book-fair.com
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| Frankfurter Buchmesse GmbH
Braubachstraße 16 | 60311 Frankfurt am Main | Germany
P.O. box 10 01 16 | 60001 Frankfurt am Main | Germany
President: Juergen Boos | Register of Companies No.
AG Ffm HRB 6514 | VAT ID: DE 114109486
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